Preemptive Tracking – How can it help businesses?

Preemptive Tracking

In the business world, unpleasant situations are purely disasters, disasters we face because of barriers. In our business tenure, we have come across many barriers and we overcame those, others have come across many barriers and we learnt from them too. The core idea was always to minimise these mistakes (there were a lot!), and we did and are still doing so. To put it straightaway, here’s what we did:

We implemented Preemptive Tracking, a practice that our customer service executives are trained to do, for the purpose of delivering shipments without any hassles that can be solved by staying updated about the shipment status and informing the same to the concerned people.

Simply put, pre-emptive tracking is a practice that is carried in order to reduce the shipment return rates (in business terms, we coin it as Return-To-Origin, or RTOs) and to meet the required SLA (a Service-Level Agreement that consists of measurable terms like the time bracket of delivery, and many more). But we would like to elaborate more to tell you how we use this basic-yet-impactful idea, and we would do so by sharing the kind of barriers we overcame.

Now, the essential thing to understand is what kind of business we actually do. For that, we recommend you to read a small post we shared earlier: Save your Time, Money and Effort with GoPigeon

Barrier #1: The shipping details were incorrect or missing, details like the consignee’s address, contact number or even the name.

Barrier #2: The courier partner could not ship the parcel within the mentioned time bracket.

Barrier #3: The consignee is not available to receive the shipment at the given time on the mentioned address.

Barrier #4: In case of cash-on-delivery service, the consignee doesn’t have any cash.

Barrier #5: The consignee has cancelled the order.

In all the above cases, the common solution to all is tracking the shipment status right from the point it is picked from the consignor till the point it is delivered to the consignee. In these cases, we found that many discrepancies can be solved by sharing information. That’s why we keep in touch with everyone, the consignor, the courier partner and the consignee; and we inform the concerned party regarding the status of the shipment and we do the required thing accordingly, whether it is retrying delivery or returning it to origin.

It really is a basic, yet a very impactful idea to practice, and it has yielded us good results and even better relationships with our clients. We are strengthening our current relationships and building new ones by giving the best, hassle-free, effortless shipping experience, and we are doing so every day.

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Reduce RTO with GoPigeon

Don’t think there are no second chances. Life always offers you a SECOND CHANCE… It’s called TOMORROW.    — Nicholas Sparks, a well-known novelist, screenwriter and producer

Reduce RTO with GoPigeon

We believe in second chances. Mistakes happen, problems arise, but we never dodge them. Yes, they can be very difficult and tricky, but sometimes it can be as easy as being patient and trying it again.

In the shipping industry, it is a common problem that a shipment is not delivered because of certain unavoidable reasons. Either the shipment reached late to the destination, the shipment got defected, the customer cancelled the order, or the customer did not want it anymore, plain and simple. In such cases, what generally happens is the shipment is returned back to the consignor (the one who sent) who, in the end, incurred a cost that turned into a loss. The process of returning the shipment back to the consignor is known as RTO.

So here was a basic question in front of us: How to reduce RTO?

Let us clear this out first, it is important to do so. Think through a consignor’s point-of-view. First, he loses money; he incurs a cost that did not reap him any benefit whatsoever. Second, he loses a customer; the customer would not think rightly of the consignor and would never return back. Third, he loses time. Too much loss to bear!

That’s why we started calling the end customers ourselves; simple and effective. Here’s what happens. After a failed first try, we call the end customer and get information regarding the reason behind it. If the customer was unavailable to collect the shipment, we ask him for the time slot when he would be available and simply try delivering again. If the customer got a late delivery and did not accept it (because who likes untimely delivery?), we try to convince the customer to accept it and deliver it again.

In a nutshell, we give you one more shot, a second chance. We firmly believe that a mistake made today can be solved TOMORROW. So the next time you come across a feeling that you need another try to get it done, think of us. We will make sure that it will get done.

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One is Enough: Connect with GoPigeon for all your shipping needs

Simplified business logistics: That’s what we aim to do, that’s what we are known for. At GoPigeon, simplicity is like the phrase ‘Less is the new more’.

Less is more, because simplicity is the ultimate form of sophistication, as said by Leonardo Da Vinci. Think of it in this way; back in the early 2000s, we carried a mobile phone for calls, a music player for listening to favourite tracks, a Gameboy to play cool games, and a camera to capture moments. Now, it is all jammed into one smartphone. Simple, yet sophisticated.

This is exactly what we are doing for the logistics industry. To understand it better, let us look at how you would manage your logistics needs. The first thing to note is you would not send all your shipments through one courier partner, you will send those through many. Why so? Because you need the fastest delivery options to the most number of places across the world at the best rates. That’s three parameters right there. But a courier partner may fulfil only two out of those three. So you would need to choose the right one for every shipment you want to ship. Can you see things getting complicated for you from here onwards? It isn’t as easy as packing your shipment and getting it picked for delivery by the courier company, or is it?


As you must know, it is. With GoPigeon by your side, you will see how we simplify things. We know the logistics industry well enough to help you choose the right courier partner that will get the shipment delivered at the right place and the right time for the right price. To put it plainly, we have the expertise to manage multiple courier partners that will save you time, money and effort. And unlike anybody else, we also pick your shipments so that you won’t have to move an inch. As of today, we have delivered shipments to over 20,000 pin codes across India (You can read more about this here: Reach the farthest corners via GoPigeon), we offer the best prices in the industry, and we help you track all your shipments through one place (To know more, check this link here: Customised Dashboards – Why do you need it?).

For us, being simple is like the equation

Less (stuff, work, expense) = More (money, time, joy)

We urge you to have one goal to attain simplicity. The goal should no longer be to get more done, but to have less to do.

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Pain points of Surface Logistics

Pain points of Surface Logistics

Surface logistics is the prime choice for freight transport in India. That’s because over 60% of all freight movements happen through it, and over 80% of passenger traffic as well. But do these stats mean that road transport is an option one would opt for, blind-folded? Well, it does give you the advantage of door-to-door logistics; there is no denying that fact. It is also the least-cost incurring option as compared to other alternatives, it has an extensive coverage in rural areas too, and it is like a feeder to other modes of transport. The ONLY downside is that its speed is comparatively slow and limited, OR IS IT?

There’s always more than what meets the eye. If you look through the truck driver’s eyes, you will see a clearer picture. The world of surface logistics isn’t all lush-green and rainbows, you will get to see the other side of it.

Here are some things we have seen in the surface logistics industry that you might have never given a thought to.

1.       The roads are just not suitable across seasons. You will find damaged roads that lack repairs and maintenance, and create congestions and traffic. As a matter of fact, India has the second largest road connectivity in the world, but is ranked 87th in the world for its quality.

2.       Because of poor road infrastructure, the average speed of a vehicle in India is about 30 km/hr, as compared to 85 km/hr of the rest of the globe. That’s nearly one-third!

3.       It is not suitable for bulky and long distance journeys. One would only lose time and money behind it.

4.       Because of poor roads, there are higher chances of break-down of the vehicle. It may result due to reasons like increased wear and tear, poor tyre life etc.

5.       The change in freight rates is also irregular. The ever-changing price of fuel is disproportionate to the changes in freight charges.

6.       The toll system is highly unorganised, and there are frequent and increasing delays in check posts. Here is the bulk of money which you may burn out.

7.       Lower average speed means higher duration of the journey. It leads to a steep increase in driver fatigue, which is one of the predominant reasons of accidents in India.

8.       The players in the surface logistics market are highly unorganised. Road transport is largely in the hands of private parties, each with a small fleet of trucks of the single-axle type and owning up to 5 trucks.

We are not implying that road transport should not be preferred, it’s the other way around. But the above challenges show that it is the poor infrastructure and improper rates in the form of freight and tolls that causes a headache for logistics managers. One more thing to know is that surface logistics contributes 1% to the total GDP. Considering that over 60% of the freight business is carried through roads, it is clearly not contributing much to the GDP. But the current government has plans to start halted projects, increase efficiency in constructing roads, and start using cement for construction as it is more durable and easier for repairing, connecting to numerous villages, among others. They have computed that the contribution to GDP can double by the year 2020.

Well, we hope the above visions come to life while we wait for 2020.

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Another 4 Reasons why every Shipper needs a Transportation Management System (TMS)

More reasons why every Shipper needs a Transportation Management System (TMS)

In our previous blog, we mentioned Transportation Management System (TMS), what is it and how it benefits a business. To summarise it, every shipper would need TMS integrated with its core operations as it carries the day in Omni-channel environment, minimises the impact of driver shortages, can be integrated with cloud, and has a proven Return on Investment (ROI).

But there’s more! We, at GoPigeon, got in touch with some leading experts in the supply chain industry and were pleased to exchange some healthy ideas and information about TMS and how big of a part it can play in supply chain and logistics. The discussion went on about the basics of TMS, which industries are using it and which are in dire need to use it, and how it can be beneficial to a business.

We have already covered some great advantages of integrating TMS, but we came across some more of those that we would like to share with you. Here they are:

Proactive way to deal with Supply chain management: Generally, a company either has a proactive or a reactive approach. Companies running a reactive approach are dependent on a mix of spreadsheets and manual communications with their suppliers. In other words, they are focused on driving daily tasks instead of discovering new ways to work smarter, better, faster and cheaper. As is the case with companies having proactive approach, they streamline their supply chin needs, associate with their carriers and enhance the way they get and manage cargo.

A treasured data mine: Gone are the days where companies use a mix of excel spreadsheets, phone calls and emails to deal with their transportation needs that cost them huge amounts of cash on a yearly basis. Companies have started adopting automated TMS and have access to the dashboards, reports and different measurements that enable decision making and cost savings. For the companies who are yet to adopt it, should first answer questions like: How much am I spending on shipping? What am I spending on each load? Are my clients receiving the shipment on time? Do I have proper visibility of supply chain?

An important cog in the machine of digitally-connected supply chain: TMS allows shippers to manage their own expenses and keep tabs on their internal metrics, and also gets hold of carriers, customers, suppliers and other business accomplices into the platform. For example, a shipper can use TMS to quickly see how specific carriers are performing regarding on-time deliveries and customer service. Utilising this data, companies can make better decisions about transportation that will enhance customer service, and also, shippers can successfully explore where mobility, cloud, Internet of Things and other developments are.

Improve in Customer Service levels: In the previous blog, we stated that a regular shipper achieves 6% ROI through TMS. Also, customer service levels improve as there is enhanced visibility, speed and automation that TMS gives. A dashboard is particularly useful as it allows shippers to pinpoint their shipments, get to a specific delivery time, or present an option like invaluable customer service tools.

Do you still think we might have missed a couple more benefits of TMS? Please let us know in the comments below.

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4 Reasons why every Shipper needs a Transportation Management System (TMS)

4 Reasons why every Shipper needs a Transportation Management System (TMS)

There are many advantages of Transportation Management System (TMS) that anyone who is into shipping would realise. They are way past simply the cost of shipping cargo. On the off chance that you take a look at your freight and transportation department as more than only a cost, then you are thinking on the right course on what is the best way to holistically help your business influence a TMS for the maximum ROI (Return on Investment).

The main reason why companies implement a TMS is, obviously, to reduce shipping costs. But the thing to understand is TMS does so based on process enforcement, analytics and optimisation. To put it plainly, TMS helps companies ship from one end to the other more efficiently, reliably, and cost effectively.

Although TMS has immense benefits to a business, a recent survey shows that just 35% of shippers are using it as a part of their overall supply chain management strategies. But, on the upside, it is also found that 39% percent of total shippers have planned to either purchase or upgrade their TMS during the coming year, signalling that there is a scope for higher adoption rates of TMS in the future.

With the objective of making logistics operations comprehend the advantages of TMS, we at GoPigeon are here to outline 4 reasons why each shipper ought to integrate it into their overall supply chain management endeavour.

Better integration for shippers in Omni-channel environment: The changing way of the worldwide economy, the unfaltering development of e-business and the requirement of Omni-channel satisfaction are all putting more strain on the regular supply chain. Truly, there are logistics and administrative issues that go with worldwide delivery, however e-business allows customers in about all aspects of the world to view and buy merchandise, paying little mind to its physical location.

Minimal impact of driver shortages: Driver shortages still remains a major concern for 3PLs and the shippers they serve. Excel spreadsheets and telephone calls are not going to cut out the problem. TMS can help particularly with shippers in need of innovation in order to get a better picture of driver availability and carrier capacity.

Cloud integration: Few would contend the way that TMS was one of the primary supply chain management solutions for move into – and stay in – the cloud. With lower barriers to entry, upfront costs and easier upkeep and upgradation, cloud-based applications have taken off over various different supply chain solutions and platforms. The clod gives TMS customers a competitive price, low overhead costs and reduced headaches.

Certain Return on Investment (ROI): According to a survey, the ROI of TMS indicates shipping cost saving of around 6%. Nearly 60% users of TMS say that less than 25% of the nest savings were absorbed by TMS. Nowadays, many companies are choosing to use Managed Transportation Services (MTS). While both TMS and MTS are same in terms of cost savings, TMS is less risky as fewer TMS users achieved negative results as compared to MTS users.

What other benefits would you say are derived from TMS implementation other than the ones stated above? Let us know in the comments below!

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Lessons we can learn from Military Logistics

To define Business Logistics in one simple sentence, we would say that it should be ‘getting all things right’. It is all about having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer (basically, again, getting all things right)! Yet, Business Logistics has never been perfect. Although, it has Military Logistics to look upon.

Yes, that’s right! Military Logistics has set a standard we should all be aiming for. In “Five Lessons from Military Logistics”, Joe Lynch says that military logistics stands out because they focus on the five areas below which we should consider:

culture iconCore Values/Culture: It is said that a man is what his values are. In military, every soldier is inculcated with core values like loyalty, duty, respect, selfless service, honour, integrity, courage and teamwork. These guide them through every action and every decision.

mission iconMission: In military logistics world, the ownership of mission’s success or failure is borne by all, unlike in the business logistics world. A soldier knows he is a soldier first and will have a straight understanding of his mission to complete his task, whatever it takes.

process icon.pngProcess: A good process can save you time, money and effort, and can improve service quality for your customers. The military has been known for being orderly when it comes to following a certain guideline. They develop a set a standard process which makes them responsive, adaptable, timely and precise.

documentation iconDocumentation: This is the key to ‘getting things right’. A shipment will be delivered correctly only if its documentation is done precisely. By this, we mean that the shipment is be labelled with regards to the destination and its nature (hard, fragile, perishable) and is packed as per the instructions.

communication technology iconCommunication Technology: The military is known for adapting to newer technologies, especially communication technology. In order to keep things moving, technology of all sorts like GPS tracking systems, mobile apps, RFID labels, integrated ERP systems, barcoding etc. have enabled them to become much more effective and efficient.

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