Creating an online store is exciting. But you need to spend time in considering the experience of your customers to make it successful. Online shoppers can be impatient and skeptical. They’ll often abandon the experience at the first sign of complication. An e-commerce shopping cart experience that is appealing, organized, and hassle-free should be created. Every step in e-commerce needs special attention, especially e-commerce shipping.
An entrepreneur should pay close attention to the do’s and don’t’s of e-commerce websites. Creating a hassle free checkout experience makes customers happy. A satisfied customer recommends friends and family, which leads to more sales. Shipping is not as easy as picking up a box and packing your product.
To help you get out of shipping hassle, here is the list of Do’s and Don’t’s for e-commerce shipping:-
1) Do Check Your Shipment before Shipping
Checking your package before shipping is an important part of ecommerce shipping. Make sure that you have noted down the exact address, phone number with the correct Pincode. Also, check if you are shipping the correct product. There is no harm in checking your item again rather than sending the wrong product to the wrong address.
2) Do Show Your Store’s Shipping Area Beforehand.
Let your customer know if you have limited shipping area beforehand. Pincode lookup can be included on the product page and the customer can check if it is shipped to their area. This way, you save a lot of your customer’s time.
3) Do Offer Gift Wrapping Option
There are various shoppers who shop for their loved ones. Gift wrapping is a great option for your customer to buy gifts. Wrapping paper, ribbons and other decorative items options for your product can be given. This increases traffic and sales on your online store.
4) Do Provide Free e-commerce Shipping, or Shouldn’t You?
This is a risky business. Free ecommerce shipping will impress your customer, but it may cost a lot to your pocket. To balance this, you can offer free shipping after a certain amount of time. This way, you can adjust the shipping charges in your total cart value. This increases your sales since customers buy more products to grab free shipping.
5) Do Test Links
Sometimes, when you shop online, you get a “page cannot be displayed” message. It’s frustrating and you don’t bother visiting the page again. The web design team fails to test links which gets the customer frustrated. Testing is vital to the smooth-running of a site. whether it is pre-launch or after you’ve implemented a change.
6) DO listen to your customers.
As an online business, you’ll hear from your customers the day you launch. This doesn’t mean you should act on everything they say. But you should definitely listen. Your customers will point out things about your business you may have never thought of. After evaluating their suggestions, react soon to build something even better. When customers see you’re listening, you create much deeper ties and foster brand loyalty.
- Don’t Give Away Damaged Products
This is very important. Always check your product for any damage before you ship it. Also, make sure that your shipment is packed carefully according to the product. Care must be taken while packing Fragile and breakable items. It brings out a negative image of your company when a damaged product is received by the customer.
2) Don’t Let Your Customer Wait for Shipments for Days
Your customer should know the estimated date of delivery before checkout. This way, your customer will be available to receive orders. Also, don’t lie to your customers about the delivery date. You don’t have to give them exact delivery time, but an estimated time is a bonus for your store. Your customer can track the shipment from the courier company site by using bill number or AWB number.
3) Don’t Overcomplicate the checkout process
Customers are most likely to abandon basket at the checkout stage. Longwinded checkouts put customers off. Ensuring you make this stage as simple and hassle-free as possible is vital. Give the user the option to checkout as a guest.
A fast checkout = a happy customer.
4) Don’t Wait For Shipping Cost to Come At Checkout
If you are charging extra for shipping, then it is always better to show the charging in the product page only. Your customer expects to know if there is any extra charge. If the shipping charges are shown in the end, there is a huge chance that it will lead to abandoned cart. Clearly state your shipping policy beforehand to the customer along with shipping charges. This will help you score brownie points with customers.
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